Why Japan Fell in Love with Costco
0:55
YouTubeThe Hustle
Why Japan Fell in Love with Costco
Japan has long been a retail graveyard for foreign giants — Walmart, Carrefour, and Tesco all failed to win over shoppers. But Costco broke the pattern. By partnering with local developers, navigating strict land laws, and adapting its US playbook for Japan’s unique market, it turned a cultural mismatch into a $40B success story. Here’s ...
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