Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

By leveraging AdDaptive’s B2B targeting, Wasabi successfully targeted high-value accounts of varying company sizes and ...

The winners of 2026 will be those who merge AI-driven precision with high-quality, user-centric advertising experiences, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

By the end of 2026, the real breakthrough in AI and programmatic will not be creative automation. It will be the ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...

Programmatic in-console advertising is set to be a key opportunity in 2026. adWMG connects console and mobile ecosystems, ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...