CRM is a tool that allows you to provide a better customer experience. It brings all information to one place, making it easier for you to personalise your messaging and offerings. In addition, CRM ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. This article is more than 3 years old. Customer service software ...

Workbooks is pushing its CRM deeper into the AI era, positioning automation as a way to remove friction from everyday selling ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

For modern sales reps, customer relationship management (CRM) is at the center of everything they do, whether they like it or not. CRM revenues grew 12.3 percent from 2014 to 2016, according to ...

Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have ...

My company sells and implements five customer relationship management applications and we've been doing this for too long to mention here without depressing myself. We've implemented CRM systems at ...

If you’re a real estate professional, a customer relationship management or CRM platform may be just what you need to land new clients, retain current ones, and earn referrals that grow your business.

PG NOTE: Mike Boysen is not only a great friend of mine but he has been interestingly a somewhat stealthy influencer who has influenced the thinking of other industry analysts and influencers ...

Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint and Zoho answer the question: What is CRM in 2026?