Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

Darren Marlar launched his podcast "Weird Darkness" over four years ago, but until recently, he was hardly earning any money from it. "Weird Darkness" is downloaded more than half a million times per ...

This fall, noncommercial jazz station 88.3 WBGO(FM) in Newark, N.J., partnered with SoundStack to launch programmatic ...

Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. In May Google announced major ...

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

When it comes to mobile ad performance, ads on tablets perform significantly better than ads served to handsets, according to mobile ad company Medialets' report on the first half of 2014. In-app ads ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Opening up Snapchat shows to programmatic buys could help Snap drive ad revenues but it also runs the risk of having a negative impact on the platform's premium positioning as programmatic typically ...

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Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. After being canceled in 2020 because of Covid, this year’s ...