Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...

The venerable web programming language PHP is a source of frequent complaints and frustration, but according to a report W3Techs released today, it doesn't seem to be going away any time soon. W3Techs ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Now stable in Next.js 13.4, the new App Router builds on React Server Components and React Suspense to improve data fetching, page loading, and the developer experience. Next.js 13.4, the latest ...

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving ...