The way we search for information has changed, and it's only set to expedite as we move into the world of artificial intelligence. We've seen this already with the more popular search engines favoring ...

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence. By Kevin Roose Kevin Roose used the Perplexity search engine for several weeks ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by ...