Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

Technical SEO is the process of optimizing the technical aspects of a website to improve its search engine rankings. It involves making changes to a website's architecture, coding, and other technical ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, ...

Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the ...

Search engine optimization (SEO) is an evolving and often complex area of digital marketing. For even the most seasoned marketer, it may feel like it is nearly impossible to get right. However, with ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Don't miss out on the potential of voice search. This guide will show you how to make your content voice-friendly and increase your visibility. Smartphones put the world at our fingertips. People have ...

The integration of NLP into OnlyFans search capabilities marks a significant advancement in how users interact with the ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...