Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

Deepening its relationship with Roblox, Pacsun has launched a new virtual experience on the platform titled “Pacsun Los Angeles Tycoon,” according to a Wednesday press release. As part of the online ...

Roblox and Warner Music Group have announced the “Twenty One Pilots Concert Experience,” which is described as a pioneering interactive virtual concert powered by the latest Roblox technology. The ...

Roblox now defines itself as a massively popular "experience" creation tool, rather than gaming platform, after the distinction came up in the ongoing Epic Games v. Apple trial. Over the past few days ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox developers will be able to make create subscriptions for their experiences, but users won’t actually be able to purchase them until November. Roblox developers will be able to make create ...

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

Roblox on Monday announced new parental controls, including new ways for parents and caregivers to remotely monitor their child's gaming experience. Using their own device, parents and caregivers can ...