Firebase is a cloud-based messaging service that makes it easier for developers to send push notifications to users from their applications. It was acquired by Google in 2014 and could already send ...

Google is announcing today that it’s introducing web support for Firebase Cloud Messaging, a service that lets developers send push notifications for their applications to end users’ devices. This ...

If your app is going to be a success, then you need to hold the user’s interest over time, and notifications are an important way to keep your audience engaged. By presenting the user with a timely, ...

What do successful marketing strategies and breakfast have in common? Answer: The best ones involve variety. Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs.

For marketers, one of the hardest parts of the job is how fast things move. Customer preferences and behaviors are always changing, and the marketing tools and tactics that brands use to reach them ...

Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest ...

The Kumulos team explains why its time for all mobile marketers to begin using web push notifications to engage audiences Web notifications present a massive opportunity for mobile marketers. Why?