Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Shinka is currently pursuing SOC 2 Type II certification, which will demonstrate the effectiveness of security controls over ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...