Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

People are increasingly using ChatGPT for mental health support, with Gen Z leading the trend. Studies show AI chatbots can be effective in delivering therapy, but they also carry risks, such as ...

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

Sharing how you're feeling can be frightening. Friends and family can judge, and therapists can be expensive and hard to come by, which is why some people are turning to ChatGPT for help with their ...

Amid the many AI chatbots and avatars at your disposal these days, you'll find all kinds of characters to talk to: fortune tellers, style advisers, even your favorite fictional characters. But you'll ...

ChatGPT users may want to think twice before turning to their AI app for therapy or other kinds of emotional support. According to OpenAI CEO Sam Altman, the AI industry hasn’t yet figured out how to ...

Psychotherapists work with many individuals who are in great distress, with the goals of easing their burdens and helping them lead more fulfilling lives. It requires attentive listening, empathy, ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

At first glance, it might have looked like a run-of-the-mill social media check-in: "How is everybody doing?" But the message came from Elmo — the furry red friend to kids, Muppets and anyone else.