In June 2025, the Data (Use and Access) Act received Royal Assent, marking a pivotal moment for B2B marketers navigating an increasingly complex data environment. This legislation goes beyond mere ...
S Asieh Hosseini Tabaghdehi receives funding from UKRI (ESRC) to investigate the ethical implication of digital footprint data in SMEs value creation. Ashley Braganza does not work for, consult, own ...