Evidence-based practice is the current buzzword, but the ability to critique research is a valuable skill that is fundamental to nursing practice. Qualitative studies have been growing in popularity, ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Data and Analytics (D&A) is considered the next frontier ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...