Beyond crafting compelling messages that position their clients in the desired light, novice public relations practitioners must learn how to intuitively read room dynamics, anticipate potential ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An ...

A few months ago, I outlined my view on new classifications for public relations agencies integrating artificial intelligence into their work. I made the point that AI integration is reshaping PR ...

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are ...

After years of discussing how artificial intelligence (AI) could transform the way we live and work, we are now experiencing its true benefits firsthand across various aspects of life. In the ...

PR is a key aspect of your brand’s reputation and success. Only say yes to a PR agency that inspires trust and shows professionalism. If you own a business, you know that reputation is everything.

Hiring someone to handle your small business' PR can be costly and ineffective. Doing your own PR starts with setting realistic and clear goals from the start. Then figure out where your audience is ...