The surge of wearable sensors is transforming the clinical trial experience for patients, sponsors, and research sites. Sensors can be worn by the patient 24/7 to capture physiology continuously, ...

For companies looking to maintain a competitive edge, adopting a data-driven mindset is key. Incorporating data analytics into your operations can help not only drive better business outcomes but also ...

Your data is only as good as how you interpret it. Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can ...

Imagine this client email hits your inbox: “I read that it’s a best practice to feature a company’s brand name in text ads. Should we include our brand name in all of our ad copy?” Because you already ...

As companies collect more and more data, the ultimate goal is to translate this data into insights that can help them optimize business performance. For example, they may wonder which of their ...