Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Creating content is not easy; it takes work and a lot of time. And if you’re not a full-time creator, you probably don’t have the time and resources to focus all your energy on content creation. So, ...

Have you ever found yourself scrolling endlessly through a long document, desperately trying to locate a specific section? Or maybe you’ve spent hours manually formatting a table of contents, only to ...

Practical insights to help writers succeed in addressing unique challenges and engaging specific audiences. I often hear a common challenge from our B2B clients: finding someone who can effectively ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

Discover the power of a burn up chart. See examples, learn how to create one, and track scope, progress, and team performance ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...