Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

In this post, we will show you how to create a Mind Map in Excel. A Mind Map is a diagram that represents information in a non-linear hierarchy. It typically starts with a topic at the center, and ...

Financial forecasting gives you critical insights into your business and helps you project future sales and expenses. Let’s look at how you can create your financial projections in Microsoft Excel and ...

How to use the Geography data type to quickly add a map chart in Excel Your email has been sent Most will agree that a picture is worth a thousand words, and where geographical data is concerned, it’s ...

Excel created pivot tables to improve upon its convoluted, weak reporting features (which are still available). The pivot table is actually a collection of tools that Excel uses to help you create ...