Data drives smart decision-making in modern industries, but the old saying still holds true: “Garbage in, garbage out.” The quality and completeness of the data pulled for analysis play a huge role in ...

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing ...

As businesses increasingly emphasize data-driven decision-making and returns on investment, leaders can find themselves buried in numbers. While key performance indicators and success metrics are ...

Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the ...