The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and ...

This text-based tutorial is intended for people who learn fast through a combination of reading and images — it’s possible to learn HTML and CSS foundations in 15 minutes through this tutorial. For a ...