Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Optimizing for Google AI Mode (and AI search in general) isn’t just business as usual for SEO professionals. But it also doesn’t necessitate a deep technical understanding of vector space or dense ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.

The phrase “search engine optimization” carries enough technical jargon and grandiose language to intimidate. Another daunting idea for small-business owners: the task of pleasing Google enough to ...

Well, the Search Engine Journal often shares great tips and insights that can help. It’s like getting a peek behind the curtain to see what works in the world of search engines. This article pulls ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

Google's John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google's announcement ...

When the U.S. Department of Justice originally brought — and then won — its case against Google, arguing that the tech behemoth monopolized the search engine market, the focus was on, well … search.

After making the decision to ditch Google Search a few months ago, I’ve been making it a point to keep an eye out for new products to try. Amusingly, it took me quite a while to realize there are ...

Google is the default search engine on Chrome; that means when you search for any query, your results will be shown in the Google search engine. Chrome allows you to manually change your search engine ...