In this beginner guide to Google Looker Studio, you'll learn how to easily create, collaborate on and share interactive charts and reports. Looker Studio helps you transform data into an image. As a ...

Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report ...

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

UK-based marketing firm StrategiQ has released a Google Trends connector for Data Studio. Initially developed for its own clients in July 2018, the now-free tool allows users to extract search trend ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

Before diving into Google's new announcements, below is a primer on Google’s unified data platform. Google's Data Cloud is a single platform covering the end-to-end value chain of data services, from ...