An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google's announcement that its Privacy Sandbox will land on Android marks the next step toward privacy-centric advertising for a mobile landscape that's already been ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is set to limit cross-app tracking on Android devices as part of a broader extension of its privacy controls, bringing it more in line with Apple's policies. The tech giant revealed on ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google Play will introduce stricter privacy policies for users Major tech companies like Facebook could take a hit if they don’t come up with new plans for advertising Investors should watch how tech ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Some of those companies have already taken a financial hit in recent months after Apple implemented changes in its iOS 14.5 update last Spring with the aim of giving users greater privacy and control ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

What just happened? A federal jury in San Francisco has ruled that Google must pay $425 million for unlawfully tracking millions of users who believed they had disabled data collection on their ...