An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Play will introduce stricter privacy policies for users Major tech companies like Facebook could take a hit if they don’t come up with new plans for advertising Investors should watch how tech ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Web site owners and bloggers know the importance of monitoring the traffic for their site. In fact, many webmasters constantly pore over their sites analytics data to find ways to increase traffic and ...

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the ...

What just happened? A federal jury in San Francisco has ruled that Google must pay $425 million for unlawfully tracking millions of users who believed they had disabled data collection on their ...