Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...

A Google executive who fights ad spam detailed its industrywide response to a massive fraud scheme. A Google executive who fights ad spam detailed its industrywide response to a massive fraud scheme.

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

The following is a guest piece by Sean Cunningham, CEO and president of the Video Advertising Bureau. Opinions are the author’s own. For just a few minutes, let’s set aside today’s ad market questions ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

Editor’s Note: Derek Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern’s Kellogg School of Management. The opinions expressed in this commentary ...