Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Large language models (LLMs) have emerged to become an integral part of the software stack. They are available through APIs from providers like Cohere, Google Cloud, and OpenAI or as open-source ...