Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

For companies looking to maintain a competitive edge, adopting a data-driven mindset is key. Incorporating data analytics into your operations can help not only drive better business outcomes but also ...

The genie is well and truly out of the bottle when it comes to data in football, but there is still plenty of scope to maximise its utility. In today’s thought experiment, The Athletic asks… should we ...

WASHINGTON — Biomedical researchers should change the way they use race and ethnicity in their research, says a new National Academies of Sciences, Engineering, and Medicine report, calling on ...