The true measure of an effective data warehouse is how much key business stakeholders trust the data that is stored within. To achieve certain levels of data trustworthiness, data quality strategies ...

Enterprise data warehouses, or EDWs, are unified databases for all historical data across an enterprise, optimized for analytics. These days, organizations implementing data warehouses often consider ...

Many organizations nowadays are struggling with finding the appropriate data stores for their data. Let’s zoom in on some key data structures to facilitate corporate decision making by means of ...

With the vast number of brand choices presented to consumers today, customer loyalty can be elusive. But the more you know about your customer and their buying motives, the more you can influence ...

Data warehouses are relational databases that act as data analysis tools, aggregating data from multiple departments of a business into one data store. Data warehouses are typically updated as an ...

Salesforce has more than 150,000 customers, making it one of the most popular and most powerful customer relationship management (CRM) platforms on the market. Organizations need a 360-degree view of ...

Snowflake remains well-positioned as the leading pure-play cloud data warehouse provider, benefiting from robust cloud market ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Yellowbrick Data, a SQL data platform, announced today that CRN ®, a brand of The Channel Company ®, recognized Yellowbrick as part of its 2025 Big Data 100 ...

Data lakes are cool, but you don’t have to jump in head-first. It’s easy to start by dipping a toe: Integrating a legacy data warehouse into a data lake leverages the structured systems that have been ...

Snowflake Inc. will not grow into its heady valuation by simply stealing share from the on-premises data warehouse providers. Even if it got 100% of the data warehouse business, it wouldn’t come close ...