If you report to a manager or a team, or if you want a quick overview of your web property performance, whether it’s a website or web app, you understand the importance of understanding and/or ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

It’s been a year since I published my Google Ads Pacing Dashboard to Search Engine Journal, and digital marketing changes pretty quickly in a year. Google Data Studio changed how it handles blended ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

If you’re just getting started with Google Looker Studio, you’ve probably experienced blank-page syndrome. You get your data source connected, open up a new file, and you have no idea what to do next.

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...