SPSS is the name of a series of software packages used for data analysis. Its main selling point is that it allows scientific researchers, teachers and students to quickly analyze data without needing ...

The hype around big data is deafening, and for valid reason. When it’s used to augment customer information, big data acts as a force multiplier, arming organizations with deep customer intelligence.

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” I love this quote from organizational theorist Geoffrey Moore because of the implications ...