Maria Gracia Santillana is a NYC-based careers reporter. Investors will be looking for clarity on Roblox’s profit strategy in the company’s Q4 earnings announcement due before the market opens ...

With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

In an exclusive interview with Bloomberg, Roblox CEO Dave Baszucki recently announced the platform would launch its foray into Roblox immersive advertising before the end of the year. However, it ...

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday. On Tuesday, Roblox launched a ...

NEW YORK — There was a common thread running through the Interactive Advertising Bureau's (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long?

Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital ...

Online gaming firm Roblox Corp said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases. Sept 9 (Reuters) - ...

Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics ...

Sept 9 (Reuters) - Online gaming firm Roblox Corp (RBLX.N), opens new tab said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream ...