Forbes contributors publish independent expert analyses and insights. I write about fitness, health and wearable tech Algorithms have taken on an almost mythical significance in the modern world. They ...

Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a ...

These important questions are often covered here on Search Engine Journal in very useful articles. But it’s important to not just understand what tactics might be working to help you rank. You need to ...

I worked for Microsoft from 2003-2007. In 1998, I unintentionally created a racially biased artificial intelligence algorithm. There are lessons in that story that resonate even more strongly today.