Adam Aleksic has somehow managed to make linguistics cool. His rapid-fire videos have attracted an audience of millions across the social media universe. A Harvard graduate with a linguistics degree, ...

If you’ve been on TikTok in the past couple of weeks, you’ve probably noticed people posting about belonging to “Group 7.” The trend is actually an experiment by indie singer Sophia James, who ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...