Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form ...